Yesterday, the Federal Government launched the first-ever nationwide anti-vaping ad campaign. It’s called ‘Give Up For Good’ and comes after a rapid surge in the number of young people who vape. Rates of vaping among 18 to 24-year-olds have quadrupled since 2019. The Government is taking a new messaging approach with its new campaign, aimed at effectively targeting young people. So, how will it work? We’ll explain everything you need to know in today’s deep dive.
Hosts: Sam Koslowski and Billi FitzSimons
Audio producer: Emma Gillespie
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