Bunnings has retained its standing as Australia’s most trusted brand.
New data from market research firm Roy Morgan shows Woolworths dropped 194 spots to enter the top five least trusted brands.
Woolworths had previously ranked in the most trusted brands for several consecutive years.
Australia’s most trusted brands
- Bunnings
- Aldi
- Kmart
- Toyota
- Apple
- Australia Post
- Myer
- Big W
- NRMA
- Samsung
Least trusted
- Optus
- Qantas
- Meta
- Coles
- Woolworths
- Telstra
- News Corp
- X
- TikTok
- Temu