A new budget airline, which will fly to regional centres across New South Wales, Victoria, and Queensland, will take flight for the first time today. The airline, called Bonza, will today fly from its Sunshine Coast base to the Whitsunday Islands in Queensland. It is the first new major airline to enter the Australian market in over 15 years and is backed by a U.S. investment equity firm.
Bonza CEO Tim Jordan said that over 10,000 seats have been purchased in the few days since it opened for sale. Earlier this month, Federal Regional Development Minister Catherine King said Bonza would provide “more choice to the travelling public” and put “downward pressure on fares”.