Who benefits from blood donations? In this video, we dive into the impact of blood donation. Hear inspiring stories from people like Imogen, Tamara, and John whose lives were changed thanks to blood transfusions. We take you behind the scenes of the donation process, from the moment you give to how it’s processed into red cells, plasma, and platelets, ready for use in hospitals. Did you know hospitals in Australia need almost 4,000 bags of blood every day? Right now, reserves are critically low, making your donation more important than ever. Through heartfelt video messages, you’ll see firsthand how the simple act of donating blood can save lives—whether it’s for surgeries, accidents, or cancer treatments. Ready to make a difference? Check your eligibility and find out how to donate at lifeblood.com.au
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