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Why is Taylor Swift so popular?

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From her global economic impact to record-breaking Grammy wins, Swift’s influence is undeniable. So why is Taylor Swift so popular?

In today’s video podcast, we delve into Swift’s success and the significance of her dedicated fan base, particularly her unique ability to engage fans through social media. But, will it last forever? Just how sustainable is Swift’s fame?

TDA spoke to Kate Pattison, a fan studies PhD candidate at RMIT in Melbourne, explains to us what she has learnt in her research.

Tune in for fresh insights into Taylor Swift’s enduring legacy and the ever-evolving landscape of pop culture.

You can also listen to the podcast on Spotify, or on your favourite podcast app.

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