The economics of matcha (no, really)

Sometimes we tackle the big economic stories shaking up the nation. But today, we're looking at something that's hitting closer to home: your morning matcha order. 

If you've noticed your matcha latte costing significantly more than it used to, brace yourself - global retailers say Japanese matcha prices have jumped between 30% and 75% in 2025 alone. On today’s podcast, we're going to explain why this is happening and whether the great matcha price hike will continue.

Hosts: Sam Koslowski and Billi FitzSimonsProducer: Orla Maher

Want to support The Daily Aus? That's so kind! The best way to do that is to click ‘follow’ on Spotify or Apple and to leave us a five-star review. We would be so grateful.

The Daily Aus is a media company focused on delivering accessible and digestible news to young people. We are completely independent.

Want more from TDA?Subscribe to The Daily Aus newsletterSubscribe to The Daily Aus’ YouTube Channel

Have feedback for us?We’re always looking for new ways to improve what we do. If you’ve got feedback, we’re all ears. Tell us here.

See omnystudio.com/listener for privacy information.