Which Brands Do Australians Trust the Most?

Check out the latest rankings of most and least trusted brands in Australia by Roy Morgan.
Which Brands Do Australians Trust the Most?

Market research company Roy Morgan has published its latest consumer rankings on which Australian brands are considered the most trustworthy. Supermarket chains ranked among Australia’s most trusted brands, whilst multinational corporations like Meta and Amazon were among the least. Swipe to see the results.

Australia’s most trusted brands:

  1. Woolworths
  2. Coles
  3. Bunnings Warehouse
  4. Aldi
  5. Kmart
  6. MYER
  7. Apple
  8. Big W
  9. Australian Post
  10. Toyota

Australia’s least trusted brands:

  1. Meta
  2. Optus
  3. Telstra
  4. Amazon
  5. Newscorp
  6. Harvey Norman
  7. Google
  8. AMP
  9. Rio Tinto
  10. Nestle


Roy Morgan’s report updated its rankings for the December 2022 quarter, and used nominations from over 22,000 Australians to inform its results. It found that Optus and Medibank – the two companies that dealt with significant breaches of consumer data in the December quarter – both lost large amounts of trust following the cyberattacks. Qantas also experienced a large decline in trust, after being ranked the ninth most trusted brand in the previous report.

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