Are we being duped by Black Friday?

November 27, 2025Hosted by: Emma Gillespie and Zara SeidlerProduced by: Rosa Bowden

For most of the world, Australia included, tomorrow is the biggest shopping event of the year. Black Friday. If you've been feeling overwhelmed by sales emails, targeted ads, and "once-in-a-lifetime" deals flooding your inbox for weeks now, you're definitely not alone. Today, we're unpacking the origins of Black Friday, how it became such a massive phenomenon in Australia, and the sales tactics experts say consumers need to know about. 

Hosts: Emma Gillespie and Zara Seidler 
Producer: Rosa Bowden

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